Content agency Spafax is debuting a new voice-activated personal assistant with complete knowledge of an airline’s entertainment offering that will allow passengers to ask Amazon’s Alexa which movies, TV shows and music will be available on their flight.

The Spafax Profile Skill for Alexa combines Spafax’s proprietary entertainment technology with Amazon’s open application programme interfaces (APIs) to create the service. In addition to allowing passengers to find out what entertainment is available on their flight, the service will provide detailed information about individual programmes.

“The Spafax Profile Skill will further enhance the pre-flight experience, a key point of contact between airlines and their customers,” says Kevin Birchmore, director of sales, technical products and solutions at Spafax. “We’re always looking for ways to evolve our digital products, and the Alexa Skill is very much in line with our vision for passengers to interact with an airline brand across multiple platforms and services.”

Spafax chief technical officer Tony Taverner says: “We believe conversational technology represents a powerful tool to reimagine the customer experience, and we’re thrilled to offer our clients this new and exciting way to engage with their passengers.”

Spafax is inviting attendees to its stand for a full demonstration of the new service.

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Source: Flight Daily News