Going to market
Airports represent the last industry to discover marketing. So says Mike Howarth of Airport Strategy and Marketing which, along with Airline Business, organised Route 96, the first annual route development conference, in Cannes at the end of September.
Keep reading this article by becoming a FlightGlobal member now
PLEASE REGISTER FOR FREE OR SIGN IN TO CONTINUE READING
You have reached your limit of free articles for this period. Register for a FREE account to read this article and benefit from:
- Increased access to online news and in-depth articles from:
- FlightGlobal Premium covering the global aviation industry
- Airline Business providing insight for business leaders
- Weekly newsletters on topics across the industry