All In Depth – Page 22

  • In depth

    FLIGHT TEST: Airbus A350-1000 takes growth in its stride

    2018-07-06T00:02:00Z

    When Airbus first set out back in 2004 to develop a new widebody under the A350 designation, it originally posited an upgraded version of the existing A330 twinjet. Having taken aim at the then-new Boeing 787, Airbus quickly realised that this derivative programme would be handicapped in the race against the Dreamliner – and went back to the drawing board.

  • Challenger 350
    In depth

    FLIGHT TEST: Bombardier Challenger 350

    2018-06-04T08:38:00Z

    Bombardier launched its Challenger 300 in 1999 and defined the super-midsize market segment; we fly its successor

  • Cebu
    In depth

    SPECIAL REPORT: Social media as more than a tool for marketing

    2012-02-20T14:03:00Z

    Given the rapidly evolving channels through which airlines can connect with their customers, developing a consistent strategy to maximise this opportunity can be problemtatic.

  • In depth

    Marketing special report: Going Viral

    2011-02-22T13:00:00Z

    What does it take for a video campaign to be a runaway success - and can an airline really measure the impact of the ‘feel-good factor’ on its bottom line?

  • Social media eye
    In depth

    Marketing special report: Social media

    2010-02-19T17:00:00Z

    Airlines from around the globe are adopting social media marketing strategies to connect with passengers on a deeper level. Their aim: to create brand ambassadors for years to come

  • In depth

    Marketing special report: Airline websites

    2010-02-16T12:52:00Z

    C a n airlines still turn to the Internet to differentiate and gain a competitive advantage, or are all airline websites starting to look the same? Report by Brendan Sobie in Washington Over the past 15 years the Internet has clearly driven dramatic shifts ...

  • In depth

    Marketing special report: The credit card trap

    2010-02-16T12:44:00Z

    By Sandra Arnoult Credit card companies are reaping the benefits of increased online transactions, but airlines are studying the bill and calling for better terms as alternative forms of payment gain ground, writes Sandra Arnoult in Washington Using the Internet to book flights and purchase ancillary services has ...

  • In depth

    Marketing special: The perfect package

    2007-02-19T00:00:00Z

    How can airlines package car hire, hotels and insurance on their websites to boost their ancillary revenues?

  • In depth

    Marketing special: Born of necessity

    2007-02-19T00:00:00Z

    The power base of global distribution systems (GDS) in the Asia-Pacific remains firm, unlike in Europe and the USA, but carriers are seeking cost savings and better-value services

  • In depth

    Marketing special: Uneasy truce

    2007-02-19T00:00:00Z

    US carriers have won price concessions after a year of tough negotiations with the global distribution systems

  • In depth

    Marketing special: Come together

    2007-02-19T00:00:00Z

    Ownership changes and consolidation have reached global distribution systems (GDS) as they adapt to a tougher business environment